How much does a website cost in 2027? Real numbers, without the sales pitch
Ask ten agencies what a website costs and you will get ten answers, most of them some version of it depends. That answer is true and useless, so here is a more useful one, built ...
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Your contact form is where good leads go to die
Someone found your site at 11pm, read three pages, decided you were worth talking to, and filled in your contact form. They are now the single most valuable visitor you had all week. Here is ...
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The $2.5 Billion Cancel Button: 7 Design Tricks That Now Get Companies Fined
In September 2025, Amazon agreed to pay the US Federal Trade Commission $2.5 billion. Not for a data breach. Not for anticompetitive behaviour. For the design of a cancellation flow. The regulator argued that signing ...
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