Someone can clone your entire website in an afternoon: 8 defences to set up now
In February, Marketplace reported on a fake storefront calling itself the Davines North America Official Online Shop. It looked right. It carried the real brand's products and photography. It appeared as a top sponsored result ...
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Top 4 Marketing Lessons from Steve Jobs
Steve Jobs was once quoted saying "the people who are insane enough to think that they can change the world, actually change the world". Steve Jobs was not just a business magnet, but a marketing ...
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How Small Businesses Can Benefit from Brand Equity
Brand equity separates successful businesses from nonperforming ones. It’s the reason why new companies try to sell the same thing as established brands but fail at it. You know there’s a market for those goods ...
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6 Ways to Nurture Your Brand
The word ‘nurture’ is often associated with parenting. It means to take care of your little ones until they become responsible and capable adults. You can use the same principle to build a successful company. ...
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