How much does a website cost in 2027? Real numbers, without the sales pitch
Ask ten agencies what a website costs and you will get ten answers, most of them some version of it depends. That answer is true and useless, so here is a more useful one, built ...
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Your app now has to know how old its users are: 8 things to build before January
If you ship a mobile app, four US states have now written laws that change what your code has to do before someone can download it. One of those deadlines is 1 January 2027, which ...
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Your store has three weeks until Black Friday: 8 fixes that matter most
Black Friday falls on 27 November this year, which gives you a little over three weeks. Cyber Monday lands on 30 November. Adobe's forecast, published at the end of September, puts the US online holiday ...
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Someone can clone your entire website in an afternoon: 8 defences to set up now
In February, Marketplace reported on a fake storefront calling itself the Davines North America Official Online Shop. It looked right. It carried the real brand's products and photography. It appeared as a top sponsored result ...
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One in twelve of your ad clicks is not a person: 8 ways to stop paying for them
Roughly one in twelve paid ad clicks is not a person. That is the finding of the Global Invalid Traffic Report 2026, covered by the Association of National Advertisers in January: an 8.51% invalid traffic ...
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Seven in ten shoppers abandon your checkout: 8 fixes ranked by the evidence
The average online checkout asks for 11.3 form fields. Baymard Institute, which has been measuring this since 2012, says most sites need eight. The average flow runs 5.1 steps. Those three numbers sound small. They ...
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