Your contact form is where good leads go to die
Someone found your site at 11pm, read three pages, decided you were worth talking to, and filled in your contact form. They are now the single most valuable visitor you had all week. Here is ...
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Passkeys are the default now: what to build before your login costs you sales
Microsoft changed the default on 1 September 2026. New sign-ins across Entra ID now point at passkeys rather than passwords, and users who only have SMS or voice as their second factor are being nudged ...
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Your website gained weight this year: 8 fixes that pay for themselves
Your website is heavier than it was last year. Not by a little. The median mobile home page now ships 2.6 MB, up 8.4% in twelve months, according to the 2025 Web Almanac from HTTP ...
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Your accessibility overlay will not save you: 8 checks to run this month
A French judge said the quiet part out loud this year. Carrefour, defending itself in court over an online grocery service that blind customers could not use, argued that its website met 71% of the ...
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The $2.5 Billion Cancel Button: 7 Design Tricks That Now Get Companies Fined
In September 2025, Amazon agreed to pay the US Federal Trade Commission $2.5 billion. Not for a data breach. Not for anticompetitive behaviour. For the design of a cancellation flow. The regulator argued that signing ...
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Your Next Customer Is an AI Agent: 9 Ways to Make Your Store Agent-Ready
Something quietly strange is happening to online stores. The visitor landing on your product page is increasingly not a person browsing on a lunch break. It is a piece of software, sent by a person, ...
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