One in twelve of your ad clicks is not a person: 8 ways to stop paying for them
Roughly one in twelve paid ad clicks is not a person. That is the finding of the Global Invalid Traffic Report 2026, covered by the Association of National Advertisers in January: an 8.51% invalid traffic ...
Read More
Seven in ten shoppers abandon your checkout: 8 fixes ranked by the evidence
The average online checkout asks for 11.3 form fields. Baymard Institute, which has been measuring this since 2012, says most sites need eight. The average flow runs 5.1 steps. Those three numbers sound small. They ...
Read More
Your WordPress site is probably slower than a Wix site: 8 fixes that close the gap
Here is a finding that irritates almost everyone who hears it. On mobile, 45% of WordPress sites pass Google's Core Web Vitals. For Wix, the figure is 74%. For Duda it is 85%. Those numbers ...
Read More
Your biggest audience is now a robot: 8 changes to make before the traffic goes
In July 2025, Cloudflare measured how many pages each AI company crawled for every visitor it sent back. Anthropic's ratio was 38,065 to one. OpenAI's was 1,091 to one. Google's was 5.4 to one. Those ...
Read More
Your contact form is where good leads go to die
Someone found your site at 11pm, read three pages, decided you were worth talking to, and filled in your contact form. They are now the single most valuable visitor you had all week. Here is ...
Read More
Passkeys are the default now: what to build before your login costs you sales
Microsoft changed the default on 1 September 2026. New sign-ins across Entra ID now point at passkeys rather than passwords, and users who only have SMS or voice as their second factor are being nudged ...
Read MoreRecent Articles