Seven in ten shoppers abandon your checkout: 8 fixes ranked by the evidence
The average online checkout asks for 11.3 form fields. Baymard Institute, which has been measuring this since 2012, says most sites need eight. The average flow runs 5.1 steps. Those three numbers sound small. They ...
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Your contact form is where good leads go to die
Someone found your site at 11pm, read three pages, decided you were worth talking to, and filled in your contact form. They are now the single most valuable visitor you had all week. Here is ...
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The $2.5 Billion Cancel Button: 7 Design Tricks That Now Get Companies Fined
In September 2025, Amazon agreed to pay the US Federal Trade Commission $2.5 billion. Not for a data breach. Not for anticompetitive behaviour. For the design of a cancellation flow. The regulator argued that signing ...
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